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Your LinkedIn Profile Is A Powerful Marketing Tool

Parul Gupta
3 min readJul 12, 2024

And here’s how to promote yourself without being annoying!

Image Courtesy: Pexels- Photo by Shantanu Kumar

LinkedIn — A platform that started as a means for Job seekers to hunt for jobs. That soon became a goldmine for Founders and Entrepreneurs to Market themselves and their companies!

And why not?

LinkedIn, at present, boasts over 830 million users, a staggering number of professionals actively connected and engaged. A platform to get a targeted audience of clients, employers, and collaborators, all organised by industry, expertise and experience.

One question I often get asked by professionals and Management students is — How To Tap Into This Potential?

Being a Marketer for 10 Years now, here is all I have learnt about leveraging the potential of LinkedIn as a powerful Marketing Tool for self-branding.

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How To Start?

  • Post on LinkedIn every Single Day; Especially during the Morning Hours

Wondering What To Post? Here are some content ideas for LinkedIn Profile-

  1. Product/Service Updates: New releases, customer testimonial…

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Parul Gupta
Parul Gupta

Written by Parul Gupta

Through my journeys and stories, I explore the world’s wonders and share insights that inspire curiosity and growth.

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